Stary Browar
Art & Fashion Forum, Tech In Fashion

Client's needs

Art & Fashion forum in Stary Browar shopping center is a highly popular and interesting event for young designers and artists from Poland and abroad, who come eagerly to take part in this prestigious annual event. The organizers of this edition of Art & Fashion Forum in Stary Browar shopping mall wanted to find an extraordinary theme for the edition and decided to introduce young artists and designers to new interactive technologies, because as they fairly noticed - it’s time to explore what technology can do for fashion, since there is fashion for technology. Hence this AAF edition was named „Chic Geek” and was all about fashion and technology.

Solution

We provided a 42-inch DIGI Table , a 55-inch DIGI Totem, Microsoft Kinect, an interactive totem, and created an interactive app for all these devices. The totem was used to showcase 3D models created from the photos and to browse the event catalogue.


DIGI table was used by the jury to display the work of young artists. Our devices were used in the lectures, workshops and were available all the time to participants and shopping mall visitors.

Results

International guests were invited to give lectures and organize workshops on how useful and applicable new technologies can be for fashion. We were happy that our devices have once again proven that technology is created and constantly innovated to serve people in various areas of their professional and personal life and in their passions. Technology will always serve fashion, even if the fashion for tech will weaken someday, which we highly doubt.